![]() As soon as they save a link, you’ll know about it. Know someone who bookmarks sites frequently on Diigo (social bookmarking site)? Subscribe to their RSS feed. Why wait until someone shares a great link in your firehose of a newsfeed/stream again, which you may or may not see? Found a great article? Dive into the site to see if you can subscribe for RSS updates so you don’t miss a thing. Links shared on Twitter, Facebook, Google+ and other networks lead you to sites that might have RSS feeds. ![]() Like Tumblr? Add “/rss” at the end of URL and you’re there. They may not show it, but adding “/feed” at the end of the URL of most WordPress-powered blogs will get you their feed. Watch this great, clear overview: “RSS in Plain English” Instead, their browser constantly monitors the site and informs the user of any updates.” Wikipedia “ RSS feeds enable publishers to syndicate data automatically… Once users subscribe to a website RSS removes the need for them to manually check it. What matters is the power it gives you to get instant updates from sites/services in an accessible format that’s easy to follow and read. What it’s called or actually means, technically, isn’t really all that important. Let’s explore what RSS feeds are and how to use them in your nonprofit marketing communications work and workflow. ![]() At its core, once you’ve subscribed to a feed, RSS lets you set it and never forget it. Someone you follow finds a cool link, writes a great post, an article that mentions your organization is published, you’re mentioned in the news… With RSS feeds, as soon as the content you’re interested in is published, it’s shared with you. Imagine getting updated as soon as information you need/want is published.
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